Implementation & Adoption of Social Media Tools

Here we will cover three case studies:

• Banking/Insurance
• Luxury Watchmaking
• FMCG

Our Added Value

We start with the client’s business challenges and the use cases desired by users to properly align them as best as possible with a tool’s capabilities. 

Some examples of the missions we have carried out for our clients:

•  By interviewing each user, we are able to understand their needs and identify their use cases 
• Evaluation of tool usage and identification of optimization opportunities
• Audit of the configuration of previous tools
• In-depth configuration of new tools and a “before and after” comparison
• Creation of custom-made monitoring screens
• Delivery of our Guidelines document and a roadmap to properly implement our recommendations 
• Organization of training sessions based on validated use cases that are adapted to all audiences
• Follow-up of the first steps of the users

Results and Benefits

✔ Increased confidence in the tool’s ability to collect the right data

✔ Use cases that are clear, structured, and aligned between all relevant teams

✔ More direct access to insights and more efficient sharing of information internally 

✔ Average response time to our client’s customer questions on social networks are greatly improved 

✔ More effective managerial monitoring of the social media management performance

Thinking about your social media tools? Want to know more about our support?