Each month, our Martech Insider newsletter introduces you to the best software solutions that enhance the work of marketing and communication teams. For March 2021, we present Eulerian, a French solution for marketing attribution and Data Management. It is designed to enable optimal budget allocation decisions across all marketing campaigns.
Maxence Ouatak, Head of Digital Marketing & Communications, answers our questions.
Hello Maxence, can you introduce Eulerian in a few words?
Eulerian is a French company specializing in digital campaign analysis that helps businesses improve their marketing performance through a comprehensive technology suite. This suite combines exhaustive data collection with advanced marketing attribution features. Eulerian is historically agnostic, independent, and a trusted third party. That is our DNA.
What are Eulerian’s main features?
Firstly, Eulerian is a 360-degree marketing analysis tool: it allows our users to manage their online as well as offline (TV, Cross Device, or Omnichannel) channels! This is supported by real-time performance monitoring reports (enabling tracking and comparison of results over specific time periods) and customizable summary dashboards by channel for detailed data analysis.
We also offer 10 Customer Journey reports to analyze conversion paths and qualify the true role of different marketing channels.
Needless to say, we provide all of this while being fully legally compliant: managing consent and adhering to the latest CNIL recommendations and IAB TCF V2 framework.
Are there interconnections with other tools?
Absolutely! We offer interconnections within the brand ecosystem with over 150 partners to consolidate a comprehensive view of the media journey:
- Daily budget synchronization with media platforms
- Synchronization with TV players to integrate TV elements into Eulerian
- Integration of actual impressions
- Reincorporation of mobile elements
Additionally, to optimize media campaigns through data activation:
- JavaScript connectors
- S2S connectors
- Data feeds
How does customer support work?
We place a high priority on this aspect. Each client benefits from a dedicated Customer Success Manager who assists initially during the setup and onboarding phase of the solution and continues to provide support as needed. Eulerian has also established a tailored business support program through our professional services offerings “Bewize by Eulerian,” which allows our clients to progressively enhance their skills and fully utilize our tool!
In parallel, we have launched Eulerian Academy, a free and fully online training program on the platform. This allows our clients to improve their skills at their own pace, and the training is well-suited to the current remote work context.
What’s new for 2021?
Marketing teams, whether with Eulerian or other players, have numerous features to transform their data into powerful marketing performance optimization tools. Unfortunately, time, resources, or sometimes maturity are lacking. It is the responsibility of solution providers like Eulerian to address these issues. We have notably integrated artificial intelligence into our solutions to avoid adding new features, thereby simplifying user experience and understanding. AI is capable of guiding our clients toward faster and more informed decision-making.
We are pleased to announce the recent release of a new interface on Eulerian. We have launched Eulerian Insight, which will provide daily tailored recommendations to act on the media mix and better guide marketing teams in their decisions and actions. This is definitely a killer feature that will allow users to make the most of the Eulerian solution and save time in their actions!
Can you tell us more about your free offer, Eulerian.io?
Certainly! There are many marketing attribution solutions available on the market. However, until now, no independent vendor offered a free version of their tools. This is an important milestone that we reached last summer by providing access to a completely free and commitment-free version of our marketing analysis tools for all—both small and large organizations. Eulerian.io operates in a 100% self-service mode, but it is also possible to leverage the network of certified Eulerian partners for those who wish to receive support in implementation and analysis. It’s a free offering, but we haven’t compromised on quality! We have chosen to retain what makes our premium solutions strong: first-party data collection, a proven attribution engine, data hosting in France on our private cloud, and strict adherence to GDPR guidelines. It’s a concentration of 15 years of industry experience made freely available!
About Eulerian:
- Founded in 2002 (first product in 2006 after 4 years of R&D)
- Offices and locations: Paris (Headquarters), Spain, Italy, and Canada
- Number of employees: 60 across all subsidiaries
- Team distribution in France: Sales & Marketing Com 3 / CSM & TAM 10 / Tech & Dev 10 / Product Marketing 9 / Finance HR 5
- Client type: Marketing & acquisition teams of advertisers and agencies
- Major clients in France: Fnac Darty, FDJ, SFR, OuiSncf, Sarenza, Voyage Privé
- Main competitors: Google 360, Easyence, Wizaly
Thank you, Maxence, for your time and the precision of your answers.
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