Consulting in marketing technologies
Founded in 2017 by Jonathan Charbit, Saas Advisor defines itself as an independent player in marketing technology consulting. We help marketing, digital and communication departments get the most value out of their software, in the service of their business challenges.
The marketing, digital and communications departments of major groups have a growing need for equipment to carry out their various missions. The subjects are extremely varied: Advertising & Promotion, Content & Experience, Social & Relationship, Commerce & Sales, Data, Management...
According to Gartner, by 2020, technologies will account for over 30% of marketing budgets. It is currently the largest marketing investment sector, ahead of media investment and agency budgets.
At the same time, the marketing technology market - Martech - has literally exploded, growing from 150 solutions in 2011 to over 11,000 today, a staggering +7,233%!
Behind these figures, however, lies a lack of confidence on the part of marketing departments in their ecosystem of digital tools. According to several studies, CMOs/CDOs are experiencing :
- Disillusionment
83% of marketing professionals have changed at least one of their marketing tools in the past year. - Unnecessary expenditure
Professionals use only 61% of their software's full functionality. - Uncertainty
In 2020, almost a quarter (24%) of marketing managers believe that managing their software ecosystem is one of their company's top 3 weaknesses in terms of customer acquisition and retention.
In the market for technologies designed for marketing professionals, we regularly see uncontrolled software expenditure! The price paid for a tool can vary greatly from one brand to another, depending on who you talk to. For the biggest suppliers, some customers pay up to 5 times less for the same solution.
Did you know? Over half (55%) of SaaS providers do not publish their pricing on their website. These same SaaS providers regularly charge high margins, enabling them to offer substantial discounts of up to -90%! As an example, the average discount for CRM providers is 34%.
Pricing models are designed to increase year on year. According to the Worldwide Software and Public Cloud Services Spending Guide, SaaS spending has doubled in 4 years, with a 17% increase in the first months of 2023 alone.
Our Marketing Technologists work at the crossroads of consulting, integration and customer success.
- Understanding global strategic issues and taking business objectives into account is fundamental.
- We are certified in a large number of software applications, enabling us to master both their technical subtleties and their limitations. Our positioning enables us to take a bird's-eye view of the entire ecosystem of marketing and digital tools.
- We adapt to our customers' specific organizational, market, legal and business requirements. Our missions are designed to accelerate and facilitate the digital transformation of organizations, by integrating all stakeholders.
The team
A graduate of INSEEC, Jonathan Charbit's career in the SaaS world began at Zen-Reputation, one of the pioneers of e-reputation co-founded by Jonathan a few months earlier.
In 2012, he joined Linkfluence to help launch the Radarly solution. A driving force behind the agency's commercial success, he played an active role in its development, launching the UK branch and training sales teams in Europe and Asia, before creating Linkfluence's Channel Sales department.
