Saas Advisor White Papers

L'évolution des attentes des consommateurs, la croissance des canaux digitaux, et la nécessité de personnaliser chaque interaction ont fait du CRM (Customer Relationship Management) un levier incontournable pour les entreprises souhaitant rester compétitives et atteindre leurs objectifs business. Alors comment réussir son intégration CRM de manière à maximiser les retombées positives sur le chiffre d’affaires, l'efficacité opérationnelle, et la satisfaction client ?

L’intelligence artificielle générative est sur le point de transformer profondément de nombreux secteurs et de révolutionner les métiers du marketing digital. Un sujet aussi brûlant méritait bien un livre blanc Saas Advisor, et nous avons choisi d’y dresser un panorama des grandes forces en présence et de l’impact de l’intelligence artificielle sur les transformations digitales des entreprises.Avec un zoom sur le RAG (Retrieval-Augmented Generation) qui combine les capacités de récupération d’informations avec la génération de textes pour produire des réponses précises et contextuellement riches, notre livre blanc vient également adresser la question suivante : le RAG est-il l’avenir de l’utilisation de l’intelligence artificielle en entreprise ?

We've created a comprehensive guide to understanding the Martech ecosystem, and choosing the best tools for your business. With an ever-growing range of software for marketing, digital and communications professionals, teams are sometimes at a loss to make the most optimal choices. To help you make the right decisions, SaaSAdvisor offers an overview of the Martech ecosystem, and 7 tips for getting to grips with this world.As a marketing technology consultancy, we offer you a free eBook to help you understand the challenges of digital transformation and SaaS software. We share our expertise through several tips for implementing an effective software strategy!

At Saas Advisor, we're convinced that this approach, applied to digital marketing tools, will become increasingly important. It will enable companies to rationalize their software costs, strengthen data security, and involve the various stakeholders (Marketing, Digital, Communication, Data, IT, Legal, Purchasing...) in the acquisition and deployment of a solution.

New technologies have become indispensable! In recent years, new technologies and players have emerged to enable brands to nurture their customer knowledge, interviewing consumers ever more effectively and exploiting the new data offered by digital technology. Our White Paper aims to provide a better understanding of these technologies and their impact.

DAM, or Digital Asset Management, is a type of marketing software that compiles, classifies and archives all a company's digital files (photos, videos, texts, music, etc.). These solutions are mainly used by Social Media Managers as databases, to retrieve files that can then be published on social networks. But they're not the only ones... Other departments, such as HR (job offers), Marketing (sales offers), Communication (professional articles) can also feed these content databases. DAM tools facilitate collaborative work and validation before publication. At Saas Advisor, we are convinced that these tools are essential for large groups wishing to tell a similar story in different countries or for different brands, for example, in order to maintain consistency in terms of global brand image. DAM software complements engagement tools (or Social Media Publishing).

In the eyes of professionals, events remain a major customer acquisition channel, with very high personalization stakes for the years to come. The sector has been able to reinvent itself and take advantage of a change in habits desired by the public. To adapt, trade show organizers, event agencies, companies themselves and specialized software publishers have revolutionized their offerings.