Saas Advisor White Papers

Generative artificial intelligence is on the verge of profoundly transforming many sectors, and revolutionizing the marketing professions. Such a hot topic deserved a Saas Advisor white paper, and we've chosen to give an overview of the major forces at play, and the impact of artificial intelligence on the digital transformation of businesses. With a focus on RAG (Retrieval-Augmented Generation), which combines information retrieval capabilities with text generation to produce precise, contextually rich answers, our white paper also addresses the following question: is RAG the future for the use of artificial intelligence in business?

We've created a comprehensive guide to understanding the Martech ecosystem, and choosing the best tools for your business. With an ever-growing range of software for marketing, digital and communications professionals, teams are sometimes at a loss to make the most optimal choices. To help you make the right decisions, SaaSAdvisor offers an overview of the Martech ecosystem, and 7 tips for getting to grips with this world.As a marketing technology consultancy, we offer you a free eBook to help you understand the challenges of digital transformation and SaaS software. We share our expertise through several tips for implementing an effective software strategy!

At Saas Advisor, we're convinced that this approach, applied to digital marketing tools, will become increasingly important. It will enable companies to rationalize their software costs, strengthen data security, and involve the various stakeholders (Marketing, Digital, Communication, Data, IT, Legal, Purchasing...) in the acquisition and deployment of a solution.

New technologies have become indispensable! In recent years, new technologies and players have emerged to enable brands to nurture their customer knowledge, interviewing consumers ever more effectively and exploiting the new data offered by digital technology. Our White Paper aims to provide a better understanding of these technologies and their impact.

DAM, or Digital Asset Management, is a type of marketing software that compiles, classifies and archives all a company's digital files (photos, videos, texts, music, etc.). These solutions are mainly used by Social Media Managers as databases, to retrieve files that can then be published on social networks. But they're not the only ones... Other departments, such as HR (job offers), Marketing (sales offers), Communication (professional articles) can also feed these content databases. DAM tools facilitate collaborative work and validation before publication. At Saas Advisor, we are convinced that these tools are essential for large groups wishing to tell a similar story in different countries or for different brands, for example, in order to maintain consistency in terms of global brand image. DAM software complements engagement tools (or Social Media Publishing).

In the eyes of professionals, events remain a major customer acquisition channel, with very high personalization stakes for the years to come. The sector has been able to reinvent itself and take advantage of a change in habits desired by the public. To adapt, trade show organizers, event agencies, companies themselves and specialized software publishers have revolutionized their offerings.