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Artificial Intelligence

Artificial intelligence, at the heart of the business challenges facing companies

Generative artificial intelligence promises to reshape the contours of many business sectors, and drastically change marketing professions.

As marketing technology specialists, we are interested in generative AI through the following prism: how are SaaS vendors, and more specifically Martechs, integrating functionalities based on generative AI?

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The aim of our white paper is to provide an overview of the major forces at play and the impact of artificial intelligence on the digital transformation of companies.

With a focus on RAG (Retrieval-Augmented Generation), which combines information retrieval capabilities with text generation to produce precise, contextually rich answers, our white paper also addresses the following question: is RAG the future for the use of artificial intelligence in business? Saas Advisor deciphers it for you!

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