SEO and search engine optimization are pillars of online visibility. With the rise of LLMs (Large Language Models) such as ChatGPT, Gemini, Claude, and others, companies now need to adapt their strategy to remain visible in this rapidly evolving environment.
The emergence of tools like Google Search Live, which allows users to ask questions out loud and receive voice responses accompanied by dedicated links, further highlights the profound transformation in how people search for information. Ultimately, search engines are strengthening their role as the filter between the user and the internet.
This article explains how to optimize your SEO strategy for LLMs to continue attracting clients, leads, and qualified traffic.
I. Understanding the LLM Ecosystem and Its Impact on SEO
LLMs are artificial intelligence models capable of generating comprehensive responses to user queries, eliminating the need for users to perform extensive, repeated searches on search engines. This fundamentally changes the dynamics of traditional SEO.
Why do LLMs disrupt SEO?
Traditionally, SEO was about getting users to click on your website by appearing at the top of search results. With LLMs, responses are displayed directly, reducing clicks. This requires businesses to think about visibility not only in terms of ranking but also in terms of content extraction used by LLMs.
LLMs use massive databases, retrieving crawled content from the web and integrating it into their models. To remain visible in this environment, companies must ensure their content is identifiable, usable, and interpretable by these models.
II. The New Rules of SEO in the Age of LLMs
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Structured, high-quality content: LLMs rely on reliable, structured sources to extract the information they integrate. It is essential to produce high-quality content with clear structuring tags (H1, H2, H3) and clear paragraphs.
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Regular updates: LLMs give more weight to recent, up-to-date information. Content that is regularly updated is more likely to be used.
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Domain authority and backlinks: Although LLMs do not prioritize displaying links, your domain authority plays a role in the likelihood of your content being included in their responses.
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FAQs and explanatory content: LLMs favor question-and-answer formatted content, making it easier to extract precise responses for users.
III. How to Effectively Optimize Your Content for LLMs
Create content designed for automated extraction:
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Use clear titles that include important SEO keywords.
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Incorporate bullet lists to summarize information.
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Clearly define concepts.
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Answer your customers’ questions directly.
Use relevant keywords:
To be visible to LLMs, it is crucial to use your primary keywords in your titles, paragraphs, image ALT tags, URLs, and meta descriptions.
Implement a “prompt” and “user query” oriented content strategy:
LLMs operate through prompts, so identify your audience’s potential queries and structure your content to answer them directly.
Examples:
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“How can I improve my SEO?”
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“What are the best SEO tools for SaaS consultants?”
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“How can I be visible on LLMs?”
These queries can become section titles or article topics to increase the chances of your content appearing in LLM-generated responses.
IV. Building Authority in Your Area of Expertise
LLMs use authority signals such as citations, backlinks, and mentions to assess the reliability of your content.
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Share your content on LinkedIn, Twitter, and other platforms to maximize reach.
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Establish partnerships with other reputable websites.
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Write guest articles for blogs in your industry.
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Acquire high-quality backlinks to your content.
These actions will strengthen your authority, improve your SEO ranking, and increase your chances of being considered by LLMs.
V. Optimizing Images and Multimedia Content
LLMs also retrieve information from images and videos. To optimize your visual content:
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Use ALT tags that include keywords like “SEO”, “search engine optimization”, and “LLM”.
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Incorporate explanatory infographics.
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Create short videos that answer specific questions.
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Consider transcribing your videos to facilitate indexing.
VI. Tracking the Performance of Your Content in LLM Responses
While it is challenging to directly measure the impact of LLMs on traffic, you can:
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Track changes in impressions and organic traffic.
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Monitor mentions of your brand in responses from tools like ChatGPT.
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Identify pages that generate queries using Google Search Console.
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Measure engagement rates on optimized content.
VII. Exploring LLM APIs to Integrate Your Content
Some LLM platforms allow you to integrate content via their APIs or specific plugins (such as custom GPTs or Perplexity APIs). This strategy allows you to be directly accessible within the LLM ecosystem, creating a new acquisition channel.
VIII. Going Further: Emerging Players in LLM SEO
With the rapid evolution of LLM usage and the challenges of SEO in this new landscape, specialized companies like Qwairy, relens.ai, ruderfinn, and others are emerging. Agencies such as Eskimoz, and search industry players like Trajaan and Semrush are also beginning to incorporate LLM SEO into their service offerings.
These players help clients identify specific areas for improvement in their LLM SEO through content audits and detailed visibility analysis in major language model interfaces. They guide businesses in understanding how their content is interpreted and used by LLMs, structuring specific SEO actions to secure their visibility in this rapidly expanding acquisition channel.
Conclusion: “GEO (Generative Engine Optimization) is the New SEO” (Qwairy)
LLMs do not mark the end of SEO but its evolution. By adapting your content strategy, optimizing your articles for extraction by LLMs, and maintaining strong authority, you can remain visible while leveraging a new channel for traffic and brand awareness.
In summary:
✅ Create high-quality, structured, and updated content.
✅ Use strategic keywords.
✅ Favor FAQ-style and clear explanatory content.
✅ Utilize structured data and schemas.
✅ Monitor the impact of your content on organic traffic.
Companies that anticipate this shift and adapt their SEO to align with LLMs will gain a decisive advantage, capturing high-quality visibility while their competitors lag behind.
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