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Digital Asset Management
DAM, or Digital Asset Management, is a type of marketing software that compiles, classifies and archives all a company's digital files (photos, videos, texts, music...). These solutions are mainly used by Social Media Managers as databases, to retrieve files that can then be published on social networks. But they are not the only ones... Other departments, such as HR (job offers), Marketing (sales offers), Communication (professional articles) can also feed these content databases. DAM tools facilitate collaborative work and validation before publication.
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At Saas Advisor, we're convinced that these tools are indispensable for large groups wishing to tell a similar story across countries or brands, for example, in order to maintain consistency in terms of global brand image. DAM software complements engagement tools (or Social Media Publishing).
