Every month, our Martech Insider newsletter introduces you to software that helps marketing, digital, and communication teams. In this December 2020 edition, we present Genius-Leads, a Suite Solution dedicated to lead generation and prospecting. For this interview, Justin Bonin, CEO, answers our questions.
Hello Justin, could you briefly introduce Genius Leads and its positioning?
Genius-leads.com is a data enrichment platform primarily used to find targeted leads from website URLs and LinkedIn. It also facilitates setting up email campaigns with automated feedback: opens, clicks, unsubscribes, etc., making it easier to find hot leads. In summary, Genius Leads allows you to find B2B contacts and automate your prospecting with follow-up emails, making it the perfect tool for anyone looking to do email prospecting without manually following up with prospects. Additionally, we offer intelligent features to score your prospects based on their actions (opened, clicked, replied, converted).
What problems do you solve? What benefits do you bring?
Nowadays, finding clients easily is challenging. By allowing effective targeting, Genius Leads saves time in prospecting. For instance, you can target all countries, industries, and company sizes, enabling you to create precise campaigns and increase your appointment bookings.
What are the main features of your platform?
Genius-leads.com offers a suite of 10 tools:
- Collect leads/emails from a list of companies or domain names.
- Extract emails and contacts from B2B social networks. Our solution helps find leads based on the prospects’ job positions, location, industry, and company size.
- Extract contacts from websites and social media accounts: Facebook, LinkedIn, Twitter.
- Launch email campaigns and newsletters, then track responses, open rates, clicks, and unsubscribes. Launch cold email prospecting campaigns with automated follow-ups.
- Automate conversations with your visitors and obtain leads from their contact data through a fully customizable chatbot.
- Daily lists of new business domain names created on the internet, yielding over 100K leads per day with their phone numbers, emails, etc.
- Install a simple widget on your website to allow customers to leave reviews on your products or services.
- Generate and place notifications on your website by installing a widget that displays targeted messages to your visitors.
What is your “Killer Feature”?
Without a doubt, the “find leads” feature that allows you to find thousands of targeted professional emails. However, our killer feature is linked to our email tool: after collecting emails from your future clients, launch a newsletter or prospecting campaign with follow-ups. Contact thousands of professionals in your sector and save time on automation and follow-ups.
Are there integrations with other tools?
Yes, of course. We can combine all prospecting tools with the mass mailing tool. Additionally, our tool is connected to CRMs, meaning you can send your prospects to your CRM or only send prospects with specific interactions, such as those who have responded to your emails.
What is your client onboarding process?
Our onboarding process is very simple. You can sign up with one click on the platform (without a credit card) and start your trial, collect emails, and send campaigns. If you want unlimited access, you can upgrade to the paid version. Our support is available 7/7 in English and French to help you use the tool and create your campaigns.
How is customer support handled?
Support is available 7 days a week for any questions related to the tools (setup, functionality, etc.) and to advise on setting up your automated prospecting.
What are your goals for 2021?
Our goals for 2021 are to reach new clients to grow and recruit a new marketing director, then integrate new tools. Our long-term goal is to become the number one platform for automating your prospecting.
How do you see the evolution of your market?
We are very confident because our quality-price ratio is very competitive, and we offer a complete service for only $99 per month. We can afford to offer a competitive rate to satisfy all businesses looking to automate their prospecting.
About Genius Leads
- Founded: November 2019
- Number of Offices (and locations): 1 office in Paris 17th
- Number of employees: 4 engineers
- Team distribution: CEO / Developer / CMO and CFO.
- Types of clients: Web marketers, CMO, growth hackers, CEO, Sales people, SDR, growth managers
- Main competitors: Hubspot, Lusha, TexAu, Prospect.io, Mailshake, Hunter.io, Salestools
Thank you, Justin, for your time and detailed answers.
Do you have questions about prospecting software? Marketing Automation?
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