Martech Insider Newsletter - November 2019: Highlighting Happywiz
In each issue of our Martech Insider newsletter, we spotlight a marketing technology deserving recognition. For November 2019, we’re featuring Happywiz, which offers a solution for optimizing customer acquisition profitability. Kilian de Menibus, Co-Founder, graciously answered our questions.
Hello Kilian,
Could you describe the positioning of Happywiz?
HappyWiz is fundamentally about a clear promise:
Increasing revenue per customer and optimizing customer acquisition profitability.
In a context where acquiring new customers is becoming increasingly expensive, it is essential for retailers and e-commerce businesses to focus on intelligent and omnichannel customer retention. Marketing teams intuitively know that retaining customers is less costly than acquiring new ones. However, the market still lacks agile solutions addressing this issue. Retention marketing is becoming the #1 priority for advertisers, and Happywiz enables them to achieve this easily and cost-effectively.
What problems do you solve?
We provide our clients with a unified view of their customers' value across all purchase channels (web, stores, call centers, etc.). This customer view enables the creation of highly relevant retention and loyalty scenarios, unlike the majority of players who operate in silos between web and stores.
What are the main features?
HappyWiz is a marketing and technological solution designed for commerce. We help brands re-establish a personal connection with their customers in a customized and automated way. It is this fundamental value of commerce (customer connection) combined with technological power that strengthens HappyWiz.
Our solution is fully omnichannel, integrating all customer purchases regardless of where they are made (e-commerce site, stores, call centers). This provides a unified view of customer value and ensures that the actual buying behavior of each customer is accounted for.
Additionally, we cannot talk about customer loyalty without addressing satisfaction. Indeed, re-engaging a satisfied customer differs from engaging a dissatisfied one. Therefore, we have chosen to integrate satisfaction-based targeting directly into our scenarios and include an NPS management tool.
Finally, we believe in assisting, advising, and supporting our clients beyond merely implementing a solution. Hence, we offer a Full-Service package. We avoid the pitfall of yet another solution license that clients’ teams might underutilize due to lack of time or vendor support.
We manage the solution for our clients, ensuring they use it to its full potential, with daily support from our expert teams.
Your “Killer Feature”?
The ability to achieve omnichannel integration in just a few days is undoubtedly the standout feature in the market.
Any integrations with other tools?
We are currently working to enhance our offering with complementary and specialized solutions. We will share more information on this topic soon ☺
Can you tell us about your API policy?
We have designed a microservices architecture, which provides flexibility and scalability. These microservices communicate through APIs or asynchronously and are embedded in Docker containers. This allows us to interface with all types of systems.
Additionally, we have developed plugins and connectors with major market solutions for easy and rapid deployment with our clients' systems.
What is your client onboarding process?
Given our full-service offering, we have a very simple onboarding process for our clients. Clients provide us with their business challenges and their branding and editorial guidelines.
Then, we handle everything, including validation steps before deployment.
How is the support handled?
We offer multiple levels of support based on what our clients need. Management, oversight, and optimization are handled by our expert teams. We provide automated, straightforward reporting as well as detailed updates, with formats and frequencies varying according to the client’s chosen plan. Clients can contact us at any time via email, phone, or through the chat feature on the platform.
What are your goals for 2019-2020?
We aim to become a key player in automated, personalized omnichannel retention marketing in the middle market retail sector in France initially, and then expand internationally. We are currently exploring solutions to fund our significant growth.
How do you see the evolution of your market?
In general, we are operating in the saturated Martech market, which is full of increasingly impressive promises. Advertisers are no longer fooled and are less receptive to sales pitches promising miracles. We are entering a phase of forced rationalization, and only agile solutions capable of demonstrating positive ROI within a few weeks will succeed. The era of technico-marketing hype is over. Pragmatism and concrete solutions are now in focus. That’s the bet we are making!
About Happywiz
- Founded in: 2018
- Locations: 2 offices (Marseille and Lyon)
- Number of employees: 5
- Number of clients: Over 20
- Key clients: Groupe Hylton, Groupe Partouche, Oreca Store, Passage du Désir, Guy Demarle, Carré d’Artistes…
- Client profile: Our primary clients are retailers who sell both online and in physical stores and are committed to unified commerce to meet customer expectations. Our typical client has an e-commerce site and between 10 and 150 stores.
- Funding: Ongoing Love Money round
- Main competitors: The market is structured around various types of players, including historical email marketing providers, relational activation platforms, abandoned cart solutions (a core scenario of HappyWiz), and large international platforms from successive acquisitions. To date, we have no direct competitors offering a truly omnichannel (web and store) solution that can be deployed in just a few days.
Thank you, Kilian, for your time and detailed responses.
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