Hello Luca, can you tell us how the idea of Qwairy came about?
I’ve been an SEO consultant for over 10 years. When ChatGPT appeared 2–3 years ago, all my clients started asking me: “Luca, shouldn’t we also be working on our positioning to make sure we rank well on LLMs (Large Language Models)?”
So we thought we’d dig deeper into this need, and that’s how we created Qwairy.
What does Qwairy offer its users?
The first challenge brands face is auditing their visibility—understanding how present they currently are on AI search engines, and to what extent they appear on ChatGPT.
The second challenge is: once I know whether I’m present or not, what should I do next? Because very often, it’s like a blank page syndrome. That’s where Qwairy comes in: it provides a precise, actionable strategy that you can immediately apply.
What are your real advantages compared to competitors?
First, this idea of providing data that is as actionable as possible. In short, what we do is not just monitoring. We don’t just say: “This week you’re present on this prompt, next week you’re not.” The idea is really to say: “On this broader topic, you’re not present today—so here are the specific actions you need to take to improve visibility.”
Second, Qwairy integrates with many tools, particularly Google Search Console, which is a reference tool for SEO professionals.
And third, something we really wanted with my co-founders: being as close as possible to our clients. People often contact support and are surprised when they realize it’s not an AI answering, but real people. We genuinely invest in this relationship. Our philosophy is to be as close as possible to our clients in order to build the features they actually need.
Who are your users?
Today, we have several thousand users. The brands and agencies who reach out to us are generally quite mature in SEO—they already generate SEO traffic and want to ensure they’re also well-positioned on LLMs.
What’s your favorite feature in Qwairy?
There’s a feature I particularly like: it lets you see which prompts—i.e. which user questions asked to AIs—your brand is missing from, while your competitors are being mentioned.
For example, imagine you represent a car brand. The tool shows you the questions people ask AIs, and highlights those where your competitors appear but you don’t. That’s exactly where you’ll want to be mentioned.
From there, Qwairy provides the sources that the AIs used, which then allows you to adapt your strategy: refine your PR approach to target those sources, or adjust your netlinking strategy (backlink acquisition) to strengthen both SEO and AI visibility.
What are your goals for 2026?
Our goal for 2026 is to keep growing and acquiring clients worldwide. Of course, we aim to become one of the leaders in this market.
We also want to continue developing new features—particularly a sentiment analysis functionality. Brands want to know if ChatGPT is telling users not to trust their company, or positioning competitors as leaders in the sector. We’ll be building a feature specifically for that.
On the technical side, we’re also developing a log analysis functionality, which will allow us to identify when AI bots visit a website. The goal is to move forward on these fronts and become the most comprehensive tool on the market, addressing the full range of needs for companies seeking visibility on ChatGPT or other AI-driven search engines.
Want to learn more about generative AI?
Check out our latest article: “Model Collapse and Brand Message Distortion – When Progress Requires Vigilance.”
The Saas Advisor Team
