Generating business from social media data.
For brands, social data intelligence means collecting, analyzing and interpreting data generated by social networks to better understand the behaviors and preferences of their customers or prospects, or to detect tomorrow's trends at an early stage.
Objectives range from online reputation monitoring to decision-making based on objective, real-time data. Social data has become essential in a world where networks play a growing role in interactions between audiences and brands.
Create optimal customer experiences and make informed decisions by leveraging consumer data.
Collecting and analyzing consumer data
are essential for companies wishing to develop an effective marketing strategy. This is referred to as a data-driven strategy, where business decisions are based on interpreted data.
To help develop these strategies, the technology market is vast. A wide range of software is available to monitor customer relationships, better understand behavior and preferences, and propose personalized offers and adapted prices. In short, to improve the customer experience, sell better and build loyalty.
Choosing the right software partners to improve the performance of your marketing actions and media campaigns.
A marketing campaign is a strategy designed to achieve specific objectives using coordinated tactics over a defined period of time. Marketing campaigns can be used to promote a product or service, generate leads, increase brand awareness or improve customer engagement.
Implement software and data governance to enhance security and efficiency.
SaaS management (Software-as-a-Service management) is the performance management of software used by a company or organization.
SaaS applications are software hosted in the cloud and accessible via a web browser or mobile application.
Companies use SaaS management tools to manage subscriptions and licenses, costs, compliance and security.
Our certifications and partners
