Marketing and technologies - Our scope of action

As marketing technologists with a variety of certifications, Saas Advisor helps you navigate numerous areas of the marketing technology field.

Listening & Analytics
Influencers & Audience
Engagement & Care
CRM / Customer View
Business Intelligence
Marketing Automation
Marketing Automation
Attribution & Targeting
Software & User Mapping
Governance & Compliance
Budget Control

Our Expertise

Our marketing technologists help you translate your marketing strategies into operational reality. We work on your software, data and process challenges. Discover our expertise, at the service of your business objectives.
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Social Intelligence

"How to generate business with social media data?"

Social data intelligence involves the collection, analysis, and interpretation of data from various social media platforms and online sources to gain insights into consumer behavior, market trends, and brand perception. It provides businesses with valuable information that can be used to make informed decisions, enhance marketing strategies, and improve overall business performance.

It enables companies to stay competitive, adapt to changing market conditions, and connect with their target audience more effectively.

Customer Data

"Creating optimal customer experiences and making informed decisions by leveraging consumer data"

Customer data refers to the information a business collects and analyzes about its customers. This data can include a wide range of information, such as demographics, purchase history, preferences, behavior, and interactions with the company. Leveraging customer data efficiently can offer several benefits for businesses: Personalized Marketing, Improved Customer Experience, Predictive Analytics…


Customer data is efficient for businesses as it enables them to make informed decisions, enhance customer relationships, and drive overall business success. Utilizing this data responsibly can lead to improved marketing strategies, better customer experiences, and increased customer loyalty.

Marketing Campaign

"Implementing software and data governance for greater security and efficiency"

A marketing campaign is a coordinated set of activities designed to promote a product, service, or brand over a specific period of time. It involves a series of strategic and tactical efforts aimed at reaching and engaging a target audience to achieve specific business goals. Effective marketing campaigns can be highly efficient for businesses in several ways: Increased Visibility, Lead Generation, Product Promotion…

Marketing campaigns are efficient for businesses as they contribute to increased visibility, customer engagement, brand building, and, ultimately, business growth. A well-executed campaign aligns with business objectives, resonates with the target audience, and delivers measurable results.


SaaS Management

"Have a clear vision of your tools’ internal use in order to make the right decisions!"

SaaS (Software as a Service) management involves the administration, optimization, and oversight of a company’s usage of cloud-based software applications. Efficient SaaS management is crucial for businesses utilizing numerous SaaS solutions.

SaaS management is efficient for businesses as it helps control costs, ensures compliance, enhances security, improves productivity, and supports overall operational efficiency. As businesses increasingly rely on cloud-based solutions, effective SaaS management becomes a critical component of successful and secure digital operations.

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