Case studies: Social Media Tools

CASE STUDIES

Social Media Tools: Deployment & Adoption

THREE CASES :

Banking / Insurance
Luxury watchmaking
FMCG

1. Banking / Insurance

"Be reassured about the ability of our Social Room tools to meet our expectations, in terms of Data collection and usage possibilities."

2. Luxury watchmaking

"How to globally monitor conversations around our products and luxury watches in general, and be reactive on the best information."

3. FMCG

"Making sure our Community Managers make the most of the Social Media Management tool to meet their customer response and satisfaction targets, and creating the right indicators and tracking screens."

Our added value:

Start from the business challenges and use cases desired by users, to align them as closely as possible with the tool's capabilities.

SOME TASKS CARRIED OUT FOR THESE GROUPS:

Interviewing different users, gathering their needs and understanding their use cases
Evaluation of usage and identification of areas for optimization
Audit of old tool settings
Hard parameterization of new tools and before/after comparisons
Creation of customized monitoring screens
Delivery of a Guidelines/roadmap document with our recommendations
Organization of training sessions based on validated use cases and adapted to all audiences
Follow-up of users' first steps

RESULTS and BENEFITS:

✔ Greater confidence in the tool's ability to collect the right data

✔ Better-structured and standardized usage, harmonized between different teams

✔ More direct access to insights, more efficient internal information sharing

✔ Average response time to customer queries greatly improved

✔ More effective managerial monitoring of Social Media Management performance

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Our other case studies:

Help in selecting a new digital marketing tool: here

Software license management and budget optimization: here

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