Partners & Certifications

What is Sprinklr? How Can You Get The Most Out Of It?

If you have even just a basic knowledge of the martech world, you will probably have heard of Sprinklr. It is an industry giant that provides multiple services that is rivaled by the likes of Hubspot. It is a complex, powerful tool that allows companies to manage the customer experience from A – Z. However, like most technologies, there are many buzzwords that surround it, but not a lot of clarification on what exactly it can do.

At Saas Advisor, we know how overwhelming it can be to be in the middle of all of this technology, so we are here today to clarify any confusion you may have about Sprinklr, what it does, and how you can get the most out of it!

Today, we will cover the following topics to give you the knowledge you need about Sprinklr:

Let’s get started.

What is Sprinklr?

Sprinklr is a robust, powerful Customer Experience Platform (also known as CXM) that covers all digital customer experiences. It is a massively popular platform that many large businesses use to market, advertise, research and more. The platform is a SaaS program with dynamic dashboards that is broken down into five parts:

  • Modern Engagement: A social media management solution that allows businesses to manage social media across 35 channels and includes Publishing and Engagement, Community Management, Distributed Engagement, and more.
  • Modern Marketing: A content solution that allows businesses to give the right content to their audiences and the right time, as well as a myriad of functionalities including Digital Asset Management (DAM), Workflow Automation, Content Analysis, and more. 
  • Modern Advertising: A campaign management solution made up of diverse functionalities such as an Ad Composer, Ad Manager, Audience Manager, Creative Library, Campaign Execution, Campaign Optimization, Paid/Owned/Earned Reporting, and so on. Sprinklr describes that it allows for precise and personalized advertising efforts and getting the best ROI
  • Modern Research: A research tool that allows businesses to measure brand equity metrics by gaining real-time understanding of brand awareness, product perception, customer loyalty, and user satisfaction. It includes Benchmarking, Product Insights, Visual Insights, and more. Here is where you can perform social listening.
  • Modern Care: A customer service solution that allows businesses to apply AI-driven technologies to provide customer care at scale.It includes Brand Care, Peer Care, Self Care, and more.

Companies can pick and choose which functionalities they need, so don’t worry if this seems a bit overwhelming.  Sprinklr works as a system of dashboards that can be accessed from a universal homepage. While certain employees may have more access than others (administrators, managers, etc.) it is an incredibly complex and collaborative tool that allows for a sense of harmony throughout multiple departments. For context, a Sprinklr dashboard can look something like the following:

Source: Sprinklr

In their words, Sprinklr allows you to “leverage the ability to collaborate across teams and channels with a unified view of the customer, context and content to create better experiences for your customers.”

Where Can You Find a Demo?

If Sprinklr sounds like a solution that could be useful for your business, you may be wondering where you can find a demo. There is a three-minute video that can be found by clicking here that gives you a rundown of the platform, what it does, and how you can benefit it.

To go further, you will need to request a meeting with the Sprinklr team to discuss your needs and find a proposal that fits your needs.

Who are Sprinklr’s Competitors?

Due to the fact that Spinklr is such a large platform with so many capabilities, they have different competitors in different sectors. We have broken them down into the five services that Sprinklr provides: 

Modern Engagement:

  • Hubspot Marketing Hub
  • Hootsuite
  • Sprout Social
  • Falcon.io
  • AgoraPulse
  • Zoho Social

Modern Care:

  • Zendesk
  • Freshdesk
  • Zoho Desk
  • Sprout Social
  • Reputation
  • Salesforce Digital Engagement

Modern Research:

  • Hootsuite
  • Meltwater
  • Brandwatch
  • Netbase Quid

Modern Marketing:

  • Content Studio
  • GatherContent
  • UpContent
  • Oracle Content Marketing

Modern Advertising:

  • Smartly.io
  • SEM Rush
  • Marin Software
  • AdRoll
  • Hubspot Marketing Hub
  • Mailchimp
  • SharpSpring

As you can see, Sprinklr is a giant in the tech world with many competitors. This is for good reason: Sprinklr has a massive amount of capabilities and has very notable clients such as L’oreal, Louis Vuitton, Adobe, EasyJet, IBM, and more.

How Much Does It Cost ?

Unfortunately, Sprinklr does not provide public pricing information. You must have a meeting with the Sprinklr team to discuss your business needs to receive that information. However, we know that  businesses may choose to use only one or two of the functionalities offered, while others may decide to deploy the entire platform. This, of course, will change pricing. The size of your enterprise and the amount of users will also determine the final price. It should be noted that Sprinklr tends to be pricier than its competitors.  There is the RFP process that will occur with the Sprinklr team that will define the terms, licenses, and pricing for your company. These processes can be tricky and time consuming, however, at Saas Advisor, this is our specialty.

At Saas Advisor, we have completed several missions for our clients in regards to the Sprinklr platform, and we are now a certified partner of Sprinklr. Do you have questions about Sprinklr or how we can help your business implement it?

Looking for another article?

Check out our article on Social Listening!

Danica Shultz

Danica Shultz

Chef de Projet - Marketing Growth Hacking

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