Marketing Technology Consulting

Founded in 2017 by Jonathan Charbit, Saas Advisor defines itself as an independent marketing technology consulting firm. We help marketing, digital, and communication departments get the full value of their software to best serve their business needs.
In 10 years, the Martech market has literally exploded: + 5,233%!
Professionals use only 61% of the functionalities their tools have to offer.
Understanding your objectives, needs, and mastering all the nuances of technology is in our DNA!

An increasingly strong desire for digital transformation and software equipment, but an increasingly complex SaaS market

The marketing, digital, and communication departments of large enterprises have a growing need for software to carry out their various missions. The subjects are extremely varied: Advertising & Promotion, Content & Experience, Social & Relationship, Commerce & Sales, Data, Management…

According to Gartner in 2020, technology now accounts for 26% of marketing budgets. It is currently the largest area of marketing investment, greater than media investments or agency budgets.

At the same time, the marketing technology market, Martech, has literally exploded from 150 solutions in 2011 to more than 8,000 today, an increase of 5,233%!

In 10 years, the Martech market has literally exploded: + 5,233%!

There is an overall lack of utilization and understanding of software by different employees and departments within companies

However, if we go beyond these figures we can see there lies a lack of confidence between marketing departments and their digital tool ecosystems. According to several studies, CMO/CDOs see:

  • Disappointments
    83% of marketing professionals have changed at least one of their marketing tools in the past year.
  • Unnecessary expenses
    Professionals use only 61% of the features in their marketing stack.
  • Uncertainties
    In 2020, 24% of marketing directors believe that managing their marketing stack is among the 3 biggest weaknesses in their company’s customer acquisition and retention.
Professionals use only 61% of the functionalities their tools have to offer.

We turn your strategies into operational realities and identify efficient use cases.

During our missions, our Marketing Technologists intervene at the crossroads of consulting, integration, and customer success.

  • Understanding the overall strategic challenges and taking into account business objectives is crucial.
  • We are certified on a wide range of software, allowing us to master their technical nuances, but also their limitations. Our positioning allows us to maintain a broad perspective on the entire ecosystem of marketing and digital tools.
  • We adapt to the organizational, market, legal or business specificities of our customers. Our missions are designed to accelerate and facilitate the digital transformation of organizations by integrating all those involved.

 

Understanding your objectives, needs, and mastering all the nuances of technology is in our DNA!

The Team

Both graduates of INSEEC, the paths of Jonathan Charbit and Jérémie Clément crossed in 2011 at Zen-Reputation, one of the pioneers of e-reputation that was co-founded by Jonathan a few months earlier.

In 2012, they joined Linkfluence to participate in the launch of the Radarly solution. A driving force behind the commercial success, Jonathan actively participated in the development of the agency (launch of the UK branch, training of the sales teams in Europe and Asia) before creating the Channel Sales department of Linkfluence. Focused on customer satisfaction, Jérémie was the first account manager and participated in the implementation of Radarly within several international groups.

Their paths separated in 2017: Jérémie joined the influencer marketing division at the Webedia group while Jonathan accompanied the start up itsAlive in the launch of its chatbot solution.

Convinced of the lack of clarity between marketing and IT departments in the face of the rapid development of martech, and in addition to their respective experiences in Saas Marketing, they co-founded Saas Advisor in 2018.

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