CRM : comment choisir le meilleur outil pour votre entreprise ?
If you work or are familiar with the business sphere, chances are you have heard...
Social Media Management : notre comparatif de solutions
Social media can be a powerful tool for businesses, and its importance within marketing and...
Digital Asset Management : enjeux, intérêts et cas d’usages
When it comes to marketing technology, digital asset management (DAM) has increasingly become a staple...
SaaS Management : une vue à 360° sur tous vos logiciels
International corporations already have hundreds of software applications (marketing, HR, management, accounting, etc.) listed. It...
Martech : plusieurs leaders dévoilent leurs stratégies
Martech: Cisco, Philips, and Microsoft Reveal Their Marketing Strategies and Tools About a month ago,...
Chatbots : Après la hype, quels cas d’usage durables ?
When we think of chatbots, some of us picture a little robot to help you...
Martech 2020 : tendances et prédictions
SaaS Advisor provides a summarized analysis of the Discover Martech event and the new Marketing...
Marketing d’influence – Comment les technologies ont structuré le marché et les usages ?
Influencer marketing has solidified its place at the heart of marketing and digital departments in...
Profiling et analyse d’audience dans les stratégies digitales
All digital strategies rely on a deep understanding of target audiences. This complex subject often...
Martech-Challenges : Le marché du Social Listening
Between May 29 and July 29, 2019, SaaS Advisor hosted the first Martech Challenges focused...
Transformation Digitale : le moment pour penser logiciels
Digital Transformation: Could the Current Disrupted Period Due to Covid and Standardized Remote Work Be...