Marketing d’influence – Comment les technologies ont structuré le marché et les usages ?
Influencer marketing has solidified its place at the heart of marketing and digital departments in...
Profiling et analyse d’audience dans les stratégies digitales
All digital strategies rely on a deep understanding of target audiences. This complex subject often...
Martech-Challenges : Le marché du Social Listening
Between May 29 and July 29, 2019, SaaS Advisor hosted the first Martech Challenges focused...
Transformation Digitale : le moment pour penser logiciels
Digital Transformation: Could the Current Disrupted Period Due to Covid and Standardized Remote Work Be...
Comment Salomon a amélioré ses ventes en ligne avec les recommandations personnalisées ?
Personalization features, particularly recommendation engines, have a direct impact on e-commerce site conversion rates. Saas...
2018-2019, la consolidation du marché du Social Listening
Social Listening has undergone numerous changes since its emergence in the mid-2000s, and 2018 marked...