IA & Martech: quelles conséquences pour les stratégies marketing d’entreprise ?
Artificial Intelligence is no longer a passing trend — it’s fundamentally reshaping how companies design,...
Les grandes tendances marketing surveiller dans l'univers Martech en 2026
Trend #1: From SERPs to “Answer Pages” What’s Changing Massive emergence of AI-generated summaries In...
+40 % de visibilité grâce au GEO (Generated Engine Optimization)
The world of SEO is undergoing one of its greatest transformations.The rise of generative engines—systems...
“Marketing Tech is broken” : pourquoi et comment mieux exploiter les outils SaaS ?
For more than a decade, companies have been heavily investing in marketing technology (Martech) to...
Process Interne vs Outils SaaS : qui doit s'adapter?
At SaaS Advisor, we work daily with companies of all sizes on their adoption or...
Qwairy Generative Engine Optimization
Hello Luca, can you tell us how the idea of Qwairy came about? I’ve been...
model collapse ia
Never has a technology sparked as much enthusiasm and distrust as generative artificial intelligence. Capable...
L'intelligence artificielle est-elle en train de dévorer les solutions SaaS ?
Artificial intelligence fuels both fascination and concern regarding its impact on business tools and strategies....
Google est-il en train de révolutionner le SEO ?
Search Engine Optimization (SEO) is undergoing a profound transformation driven by generative artificial intelligence and...
LLM et visibilité : comment optimiser son référencement ?
SEO and search engine optimization are pillars of online visibility. With the rise of LLMs...
Quels sont les outils SaaS utilisés par les consultants CDP / CMP ?
Les consultants spécialisés en Customer Data Platforms (CDP) et Consent Management Platforms (CMP) jouent un...